The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. The latest example is Universal Music Group (UMG), a top music label which last week launched its data-driven ad-targeting platform called the UMusic Media Network.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies […]
Platform Peril Seemingly every grocery chain now has a programmatic platform, not to mention Lowe’s, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else. Many of these companies – the BNPLs and all the mobile app-based businesses – got into […]
Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. […]
Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return […]
Yesterday’s ContextWeb/AdClub event which brought together NYC-area advertisers, publishers and traders has already yielded results in the form of a great blog post from MDC Partners/Varick Media Management‘s Darren Herman. <Ripple dissolve to yesterday’s summary on AdExchanger.com> Toward the event’s close, Herman quizzed yesterday’s IPG/Publicis/OMG/WPP panel on how they are preparing their culture and employees […]
