Cut Out The Tag; Of Paramount Value
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.
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DirecTV Acquires Majority Stake In Invidi
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.
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Freestar Acquires Sortable To Strengthen Publisher Offering
The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said. […]