acqusition

Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.

The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said. […]