• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»A4

Lessons From The 2008 Financial Crash During A Presidential Campaign

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old.... Continue reading »
by AdExchanger // March 25th, 2020 //
»
5 Questions For Political Ad Disclosure Advocates

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating paid political speech is hard, and nobody has gotten it right. Earlier... Continue reading »
by AdExchanger // December 11th, 2019 //
»
Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows... Continue reading »
by Rae Paoletta // August 16th, 2018 //
»
Meet A4, Altice's New Advanced Multichannel Buying Unit

Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising solutions. A4 is the culmination of multiple acquisitions by Altice, starting with Cablevision in 2015, said A4 President Paul Haddad, who heads the 500-person team. Altice also has acquired digital platform Audience Partners and programmatic... Continue reading »
by Alison Weissbrot // April 5th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future
  • Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week
  • IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
  • For “Cookieless” Solutions to Work, We Need to Talk About Addressability
  • Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved