605

The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.

According to Canoe Ventures, ad efficiency comes down to one thing: scale. On Wednesday, the data and technology provider announced four major broadcasters that signed on to enable its national addressable TV solution.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is […]

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed […]

Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group, the TV analytics startup founded by former Cablevision ad execs. Although financial terms of the deal weren’t disclosed, Charter has struck a strategic data partnership with 605 to provide access to TV viewing data in […]

Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]