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Marketers

Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers

BY Joanna Gerber// January 5th, 2026

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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- 3P cookies
- AdCP
- agentic advertising
- agentic AI
- ai
- Andrew Dumas
- campaign planning
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- Criteo ID
- Hearst
- interoperability
- jessica hogue
- MCP
- Optable
- Panorama ID
- RFP
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- UID2
PODCAST: The Big Story

The Third-Party Cookie Pardon

BY Sarah Sluis// July 25th, 2024

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
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