Fox’s World Cup Coverage Broke Records For Both Linear And Streaming
Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative.
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2026 FIFA World Cup
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LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
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Two Broadcasters, One Cup; Handing Control To The Cloud
Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do.
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OPINION: On TV & VideoThe World Cup Is A Live Outcomes Test For Programmatic Live Sports
The 2024 Olympics proved premium live sports could be transacted programmatically. The 2026 World Cup tests something harder: whether programmatic spend holds up amid viable alternatives.
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Careful, Merge Ahead; How Meta’s Marketers Use AI
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.
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Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.