Comcast Might Be Losing Revenue, But Not NBCU’s Peacock
Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to CFO Jason Armstrong.
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2024 Paris Olympics
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OPINION: Data-Driven ThinkingThe 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well
In today’s fragmented media landscape, the Olympics is a reminder of the power of live, must-see TV, writers Ampersand’s Dave Solomon.
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The First Programmatic Olympics Is Attracting New Advertisers
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games.
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Why Toyota’s Olympics Exit Opens Up The Games For Hyundai
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.