With Facebook Exchange now three months old and officially out of beta, agencies have started to get a sense of the possibilities. In many cases they’re working through holding company trading desks to source audience and measure results on the fledgling marketplace. For Omnicom Group agencies, that means collaborating with Accuen. AdExchanger spoke with Josh […]
When building a technology platform, self-service isn’t always the Holy Grail it seems to be – at least initially, as Spruce Media founder and CEO Rob Jewell discovered. A couple of years ago, his company was an early Facebook Ads API partner, and after seeing Kenshoo and Marin Software take a self‑service approach to channels […]
Facebook is rolling out a “small test” of mobile ads on non-Facebook sites, a spokesperson told AdExchanger today. The move is an extension of its current ad sales and serving relationship with Zynga, and the first time the company has signaled interest in combining its data with outside media impressions. Yes, it’s an ad network. […]
How far into the social marketing story are we? Unified Social is betting this summer’s big acquisitions (Buddy Media, Vitrue, etc) are just the opening volleys, and that the coming years will see the rise of enterprise class social dashboards capable of integrating presence management, paid media, and downstream “earned” media tracking. The company’s Social […]
Yes, indeed. There are quite a few blue eyes at Chicago-based Blueye Creative, launched by managing partner Shannon Smith in 2004. And, there’s also the blue branding of the Facebook preferred developer program, which the company has been a part of since 2010 according to partner and VP of product Abby Ross. Ross joined Smith […]
A job description for Gokul Rajaram might look like this: “Lead ad product strategy for the world’s dominant social media platform. Scale world of mouth marketing in a way that’s relevant to a billion or so users with myriad devices, nationalities, languages, and cultural reference points. Do it in a way that unlocks the spending […]
Facebook’s new Sponsored Results search ads became official last week, and early data from Nanigans suggests they may hold a good deal of appeal for performance-driven marketers. Since going live, the sponsored results ads have delivered Nanigans customers 23x higher click rates while costing 78% less than the average cost-per-click commanded by Marketplace Ads. In […]
Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in that both programs aim to create an “approved” list of vendors that can help businesses leverage its platform for marketing, CRM, and other purposes. Also, both offer […]
In contrast to the recent stumbles by Facebook, LinkedIn has done fairly well since filing its IPO (the stock was even up slightly on Tuesday, closing at $107 a share). But that doesn’t mean LinkedIn doesn’t have the same pressures to show a diversified source of revenues. And from the looks of things right now, […]
The acquisition of sweepstakes content company ePrize this week by PE firm Catterton Partners highlights the path that brand advertising and marketing is taking with the rise of mobile and social media: the diminution of classic “interruptive” ads replaced by a more one-on-one approach. In part, it’s a recognition that, at least for the moment, […]
