Home Search Kenshoo Hires Brand And Agency Vet Doug Chavez To Help It Transcend Search
Search

Kenshoo Hires Brand And Agency Vet Doug Chavez To Help It Transcend Search

By Chris Swanicke

SHARE:

doug chavezSearch and digital marketing platform Kenshoo has hired Doug Chavez as global head of marketing research and content. Chavez will lead a group analyzing data from the Kenshoo platform and producing insights on the search and mobile advertising space.

Chavez, previously SVP of emerging media at Universal McCann Worldwide, VP of marketing at RadiumOne, director of marketing at Del Monte Foods and director of ad solutions at Yahoo, said he joined the company to help Kenshoo provide “thought leadership” through data derived from $200 billion in online sales passing through the platform.

“Our job with the research team is to look at all of the data coming out of our platform,” Chavez said. “How do we understand that better? What lenses should we be looking at that through?”

Chavez said his background as an advertiser – reporting to the chief marketing officer at Del Monte, for example – makes him suited to lead research that is relevant to Kenshoo’s users.

Earlier this month, the company announced a partnership with Facebook on its Intent-Drive Audiences (IDA) marketing solution. The offering is designed to connect clicks on search ads to Facebook audiences, and allow marketers to optimize their search advertising to target audiences that are more likely to click.

Tel Aviv-based Kenshoo raised $20 million in April, bringing its total funding to date to $49.7 million.

Must Read

Comic: Gamechanger (Google lost the DOJ's search antitrust case)
Google antitrust

DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Platforms

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

antitrust

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

Court is back in session. And the fate of  the open internet is in the balance.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Chris Mufarrige, director, Bureau of Consumer Protection, FTC
Data Privacy Roundup

FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

Publishers

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Digital Out-Of-Home

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Popular

  1. Comic: "Deal ID, please."
    Commerce

    Amazon Expands Its Programmatic Integration With SiriusXM

    On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

  2. Daily News Roundup

    Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring

    Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.”

  3. AdExchanger Content Studio

    Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach

    Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.

  4. Comic: The New Netflix And Chill
    OPINION: The Sell Sider

    Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem

    As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem, writes Stephen Johnston, CTO of PubWise. “I’d like to submit for your consideration a new term: advertising logistics.”

  5. Platforms

    Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

    Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.