The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers. […]
AOL is building on its foray into long-form content, which it first announced at last year’s newfronts, by distributing the pilot of its documentary series, “Connected,” on Roku devices. Although AOL Video has content distribution agreements with 17 different Internet-streaming and over-the-top devices, including Amazon Fire and Chromecast, “Connected” – produced by Morgan Spurlock and […]
South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create […]
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end of this year. It first started selling programmatically last May and plans to fuel growth by adding programmatic direct to the mix through Rubicon and Sonobi. Buyers can purchase through […]
AppNexus has acquired Yieldex, whose platform provides publishers with analytics, forecasting and sales management tools. The deal might help strengthen AppNexus’ relationships with media sellers at a time when direct deals between marketers and publishers represent a growing portion of the programmatic ad pie. The Wall Street Journal placed the deal’s value at approximately $100 million in cash and […]
PlayBuzz, the user-generated quiz and article site, revealed Wednesday it had raised $16 million in Series B financing, bringing its total funding to almost $20 million. It’s the latest win for the Israeli publisher, which surpassed The Huffington Post three months ago to become the most-shared publisher on Facebook. Investors liked PlayBuzz’s growth potential and […]
The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called Pangaea. The Economist also will sell inventory through Pangaea but is not a founding publisher. Pangaea gives publishers something they don’t have on their own; scale. It marries that scale with the member publishers’ first-party […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
Advanced audience targeting is taking a seat at this year’s TV upfronts. Sellers are lining their arsenals with new products promising cross-platform reach, partially out of necessity. Viewer attention is fragmenting and advertisers want assurance that if they commit an upfront buy, there will be multiple points of execution. It’s unclear the extent to which buyers […]
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a data-sharing arrangement. Between its first and second year in operation, the cooperative’s programmatic CPMs jumped 70%. It’s a trend that will continue as La Place Media closes out its third […]
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
