Home The Big Story The Big Story: Ad Tech Meets Wall Street
PODCAST: The Big Story

The Big Story: Ad Tech Meets Wall Street

By

SHARE:
The Big Story podcast

Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a who’s who of ad tech companies.

Not so long ago, the ad tech bellwethers were The Trade Desk and Magnite, but earnings season now features a parade of companies young and old: PubMatic, DoubleVerify, Viant, Zeta Global, Integral Ad Science, to name just a handful of recent entrants.

The market’s hunger for connected TV also led two of these public companies – Magnite and Integral Ad Science – to snap up SpringServe and Publica, respectively. Why? These small companies operate CTV ad servers, giving their acquirers a stronger foothold in the CTV market.

In this week’s Big Story, we contrast Big Tech and independent ad tech earnings, talk through the recent Publica acquisition and other highlights from the Q2 earnings so far.

 

Must Read

IVT detection

CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

bot detection

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

sell-side curation

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Technology

Can Publishers Trust The Trade Desk’s New Wrapper?

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

Privacy

Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.
Technology

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Popular

  1. IVT detection

    CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

    CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

  2. Publishers

    People Inc. Cuts 6% Of Its Workforce

    The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

  3. sell-side curation

    Index Exchange Launches A Data Marketplace For Sell-Side Curation

    Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

  4. Technology

    Can Publishers Trust The Trade Desk’s New Wrapper?

    TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

  5. Paramount is writing down its cable TV business by $6 billion and laying off 15% of its US workforce.
    CTV

    Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots

    People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV.