Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team scores less than 100 points. Over the past decade, the Jack in the Box-sponsored promotion for LA Lakers ticketholders has become a fan favorite. During close games, fans chant “We want tacos!” This season, the […]
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or wasn’t working for mobile media buys. “We persistently got all the data in and still faced the question: What about mobile?” said Robert Foulkes, senior marketing manager for the low-cost airline. Monarch was among the […]
Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimization […]
A year ago Pinterest was in the process of winding down its sales and marketing services for all but two partner categories: retail and consumer packaged goods (CPG). But after a year spent working on ad tech product releases – like a CRM match program and an expansion of interest-based targeting – it’s throttling up […]
Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City. “We’ve built a really strong business on the mobile side. We’re looking […]
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put out a game every month, just throw stuff out there and see what stuck,” said Glu CRO Chris Akhavan. “But now, consumers only have so many apps they actually use regularly, and we’re all fighting […]
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. Amanda […]
Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app. It collects fractional fees from its partners, like a toll road connecting different apps. “We continue to see these transactional models embraced in mobile compared to traditional advertising […]
WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how […]
Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last […]
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
