The mobile growth marketing platform Liftoff reported its second-ever quarterly earnings last week. Shares were up by almost 25% after the company exceeded its revenue target and projected an optimistic profit margin outlook moving forward.
CTV sellers are promising measurable outcomes – even guaranteed store visits – but winning advertiser trust takes more than just measurement.
For the first time, a new feature in Google Ads breaks down the dollar amount a campaign saved from IVT blocking and exactly how much Google is crediting the campaign for bots caught post-billing.
Tim and Chris Vanderhook explain why Viant bought Waymark and how it fits into their ambitious plans for CTV.
Schibsted is working with Nodals AI, a company that creates custom ad optimization algorithms for publishers, to court brands who’ve been wooed by Meta’s own optimization tools.
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the chief client officer for WPP Media US.
