Home Online Advertising Monaco Media Forum Video And The Google Of Analytics
Online Advertising

Monaco Media Forum Video And The Google Of Analytics

By AdExchanger

SHARE:

Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few years:

  • comScore CEO Magid Abraham said he wants his company to become the “Google of Analytics”
  • Eran Shir of Dapper (recently acquired by Yahoo!) said that Yahoo! should be “Google for the Web” instead of the “Google for Search” only.
  • Steve Hasker, president at Nielsen, said “I want to be a vastly improved Nielsen combined with elements of McKinsey”
  • Jeff Levick from Aol says he wants his company to be like CondeNast and have world-class individuals that program and curate content.

You can see all the video from the forum on Monaco Media Forum’s YouTube channel.

Must Read

AI

Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Agencies

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

Platforms

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Commerce

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Popular

  1. CTV

    Netflix Plans To Acquire Warner Bros. For $83 Billion

    After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business.

  2. AI

    Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

    Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

  3. programmatic transparency

    New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive

    Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.

  4. The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.
    Publishers

    For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

    Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

  5. Platforms

    The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

    Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.