Home Online Advertising CPX Interactive Names Jeff Hirsch As CMO

CPX Interactive Names Jeff Hirsch As CMO

SHARE:

jeff-hirschPerformance marketing company CPX Interactive announced today that it has hired former AudienceScience CEO Jeff Hirsch as the company’s chief marketing officer. With deep experience in the world of advertising networks, including stops at ValueClick, Fastclick and, most recently, Underdog Media, Hirsch will join a company known for its direct-response advertising focus.

As he prepares to return to New York City after being based in Ventura, Calif., during his stint at Underdog, Hirsch said he relishes the new challenge ahead.

“How do you take that revenue, monetization, distribution machine that a company like CPX has created, and put it to work for more and more marketers?” he said. “Not just for traditional DR, but (for) anyone who’s looking for measurable results.”

CPX Interactive has touted its affiliation with AppNexus as a technology platform of choice while layering on its years of performance-marketing knowledge and skills. The digital ad industry’s move to programmatic media and audience buying was a period of transition for the company, which originally thrived off the ad-network model.

Looking across the ecosystem, and while overall complexity remains a concern, Hirsch said the industry needs to confront attribution and viewability sooner rather than later.

“It’s taking forever to solve these problems because we have too many different voices taking part who are not necessarily driven by what’s right for the client,” he said. “They’re often driven by what’s right for the company providing the solution.”

Hirsch added about his new employer, “One of the things that I like about CPX is that we know how to continue to grow our top line and our bottom line — at the same time.”

Must Read

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)

DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

Court is back in session. And the fate of  the open internet is in the balance.