Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for […]
Missy Chambless and her team of marketers at WarnerMedia had big plans to promote tune-in for “Snowpiercer.” The new TNT show, which premiered in May, takes place entirely on a massive high-speed train in a dystopian future after the Earth is plunged into a second ice age. To bring “Snowpiercer” to life, they planned to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Stuck inside for more than two months now, many of us have looked toward new interests to help occupy the time away from work and/or parenting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. With the 2020 presidential election only a few months away, it is time for advertisers to take stock and bake the usual inventory tightness into their media […]
Connected TV publishers manage distribution and inventory splits with a rapidly growing pool of ad-supported networks and streaming services. Wurl, launched in 2018, simplifies that headache by offering a single point of distribution across hundreds of OTT networks, including A+E, AMC and Bloomberg Media, and AVOD streaming services such as The Roku Channel and Samsung […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonas Olsen, vice president of video at PubMatic. Television isn’t what it was in 2019. There are no live sports, and production of most new shows has halted. Even though TV viewership has surged, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a […]
National broadcast and cable TV took a beating in Q1 as live sports and events were canceled due to the COVID-19 pandemic. Ad revenues in the first quarter fell 5.4% YoY to $10.8 billion across broadcast, cable and syndicated programming, according to Standard Media Index, which measures TV ad revenues based on billings from the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]
The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts. […]
Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,” […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad […]
Coronavirus shelter-in-place orders have been in place for less than a month nationally, but consumer media habits are already massively changing. Streaming is the clear winner of social distancing. From March 9 to March 16, total streaming time grew to 156.1 billion minutes per day in the United States, compared to 127.6 billion minutes during […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joel Cox, co-founder and executive vice president of strategy and innovation at Strategus. Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and […]
If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. The COVID-19 ramifications will not affect everyone in the advanced TV industry equally. Like every major shift in consumer and business behavior, there will be providers that […]
If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Advanced TV advertising promises marketers better targeting and measurement capabilities, underpinned by rich viewer data. Not only are Americans flocking to the services and devices that deliver […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages […]
Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018. The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham. Last year, Blockgraph ran the first campaign where a marketer’s first-party CRM data was directly matched to a […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and […]
With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Thanks to the glaring lack of standardization across the industry, TV attribution providers working with advertisers and agencies offer various […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The addressable TV advertising sector is poised for growth. New initiatives and smart TV technologies offer the potential to unlock the “other 14 minutes” of TV ad airtime. However, every time […]
