Native’s attractiveness on mobile has also given TripleLift traction with publishers. “Mobile has been extremely important to our business,” Lewine said. “It’s been a catalyst for some of our massive growth this year, because in-feed ads are emerging as the standard for mobile.”
TripleLift posted revenue growth of 533% year over year since the company’s founding in 2012. TripleLift raised $2.1 million in seed funding in March 2013 and $4 million in Series A funding last March.
Edison Partners invested because it believed TripleLift “understood the virtues of the programmatic media world,” said Ryan Ziegler, a partner at Edison who leads the interactive marketing and digital media practice, along with the needs of publishers.
TripleLift’s technology allows a “beautiful ad to be rendered in any format on a publisher’s terms,” Ziegler said. He projects continued triple-digit growth for the company.