Tuesday was OMMA’s NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference – and not just filled with vendors either. In the OMMA crowd were company managers looking to better harness the mountains of data that increasingly makes their jobs one of the most challenging […]
Looking to build a startup that makes a Facebook valuation look pedestrian? The big “opportunity” (problem!) in online display advertising is aggregating empirical data showing display’s benefits. For now, they are fairly hidden. Yet, the inevitable success of the ad exchange model and evolution into premium inventory trading depends, in part, on better engagement analytics […]
As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]
According to CNET‘s Stephanie Olsen, Bellevue, Washington-based, BlueKai will unveil its new ad exchange on Monday. After raising a $3.1 million investment from Redpoint Ventures in Q1 of this year, the company founded by Medio Systems and Revenue Science advertising executive Omar Tawakol is ready to tell what all the secrecy has been about these […]
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
Brave’s chief of ads Jean-Paul Schmetz on competition in the search and browser markets, the fallout from the Google Search antitrust ruling and whether AI search will help smaller upstarts compete with Big Tech.
Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.
