Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
It’s true. Dinosaur marketing and advertising publisher, Advertising Age, suggests that “blind networks” may be able to save “premium” content publishers and their CPMs. Hallelujah. Examples of Ad Age saviors include Short Tail Media and Brand.net with Yahoo!’s former Senior Vice President of Business Operations, Elizabeth Blair, and the former Vice President of Global Pricing […]
Publishers of large, “premium” content websites are starting to wonder: “How are we going to survive? Are we ever going to make the CPMs, revenues and margins that we’re used to?” Today, tons of advertising inventory is going unsold and being allocated to ad exchanges and networks. And, the advertisers with budgets are eating up […]
The genie is out of the bottle. Premium content publishers and their direct sales team are out for blood (or so they seem) on Silicon Alley Insider as the “evil” ad networks have plundered their premium kingdoms and hired their women and children. In the comments to SAI’s coverage of an AdAge piece, direct sellers […]
John Whitmore has been hired as Director of Advertising Investment by one of the few agencies wisely transitioning to the “agency as ad trader” model, Media Kitchen’s Varick Media Management. In today’s MediaPost, Joe Mandese writes: “Varick utilizes a sophisticated bid management and yield management system to procure online ad inventory much the way big […]
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
Hang on to your hats – the world is going to end! Wait, why bother hanging on to your hats if the world’s going to end? Another report came out showing a slump in ad spending year over year. This time its Pubmatic’s quarterly review of display advertising pricing, the AdPrice Index, as seen from […]
Yesterday, Ben Edelman gave the Right Media Exchange on his website by alleging that the Yahoo exchange carries “false and deceptive display ads.” In his compelling analysis, things look bleak as examples of dreaded “You’re a winner!”-type ads look like they are being served through RightMedia. Even CPX Interactive gets called on to the carpet […]
“Strategic imperatives”, people. Get ’em. Dinosaur advertising and marketing organization, the Association of National Advertisers (ANA), is dipping its big toe in the turgid waters of online video with its breakthrough YouTube video series from CEO, Bob Liodice, entitled “Marketing in a recession series # 1“. In the video on his ANA blog, Liodice calmly […]
One MILLION advertisers. The Google monolith has a million advertisers and that was just in 2007 according to the New York Times, Miguel Helft. Good god, man. Imagine what they have now? We surrender! Over at UBS, which has apparently survived the financial system’s freefall, internet stocks analyst, Ben Schachter, puts today’s number closer to […]
Industry trade group, Online Publishers Association (OPA), has discovered that media is more effective on premium content sites than on auto-generated, splogs created in Ukraine. But, wait. There’s more! In today’s MediaPost, Gavin O’Malley speaks with Pam Horan, president of the OPA, about the second of two studies funded by OPA using Dynamic Logic MarketNorms […]
JP Morgan analyst, Imran Khan, has released his latest report, “Nothing But Net: Outlook for Global Internet Stocks in 2009” and to no one’s surprise, the outlook for online advertising is restrained. Khan expects only a 6.3% increase in online display ad spending to $8.4 billion for 2009. This is a decrease of a billion […]
Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week’s issue of Crain’s New York. Judith Messina of Crain’s writes about hope beyond the rubble: “Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling […]
With the balls of a full-grown Brahma, MediaPost has stepped forward and declared that 2009 is the year of the ad exchange. We couldn’t agree more. MediaPost and Media6’s Joe Doran writes: “2008 saw the dominance of the exchange marketplace by RightMedia with ContextWeb’s ADSDAQ not far behind, but 2009 will see new entrants across […]
As we said back in September, the online display advertising business is sorely in need of an analytics package showing that the exposure of online display ads to the consumer can be tied directly to the performance of other campaigns including search – organic or paid. We even postulated that ComScore might be in a […]
As reported yesterday by Mike Arrington of TechCrunch, Glam Media is scaling back its expenses according to internal email (but external, too!) in the form of reduced compensation for its salaried employees ranging from 3-15%. Executives will receive up to 60% reduction in salary which might be offset by bonuses if things aren’t so bad […]
Ashu Garg’s recent post entitled “Data Liquidity” brings light to the growing data exchange model including data traders, BlueKai, and yield optimizers, AdMeld, who have absorbed millions in cash from venture firms this year. Mike On Ads is looking for rumors on what’s going on with Google’s display advertising strategy. OK, this post was from […]
Today, Yahoo!’s Right Media distributed a press release in the UK about its new transparency offering, Marketplace Select, for advertisers – undoubtedly a response to recent embarassments uncovered by UK’s New Media Age among others. According to today’s New Media Age: “[Marketplace Select] comes after Right Media has been implicated in ad misplacement issues, the […]
ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]
New York City-based AdMeld, a platform provider of advertising exchange and network optimization tools, announced that it has signed on as its CEO Michael Barrett, former Chief Revenue Officer at Fox Interactive Media (FIM) and EVP of Sales at AOL Media Networks. In the press release announcing the new hire, Benjamin Barokas, co-founder and Chief […]
No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009 […]
The suggestion in last week’s AdWeek article by Brian Morrissey, “Can Search’s ‘Beautiful System’ Extend to Display?,” is that all any advertising exchange or ad network needs is a self-service system which allows advertisers to easily create graphical display ads and, poof!, you’ve got nearly unlimited inventory available with search advertising-like revenue potential. Even the […]
In an October 13 article, Mike Shields from MediaWeek provides his opinion on Yahoo!, the new APT platform and future direction for the struggling, Web media monolith. Shields reveals that, to-date, no agencies have signed up for the platform and “only the San Jose Mercury News and the San Francisco Chronicle newspapers” – presumably on […]
On Tuesday, ThinkPanmure analysts Bill Morrison and Robert Coolbrith hosted an investor call with Frank Addante, CEO, The Rubicon Project. The Rubicon Project goal is to optimize ad network and ad exchange relationships for web publishers and increase their effective CPM for remnant display advertising – or “make mad cash” as Rubicon likes to say. […]
Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!’s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and […]
It’s official. AOL’s long-rumored entry into the advertising exchange business is here and covered in today’s edition of MediaWeek by Mike Shields among other online news outlets. According to the release: “BidPlace will allow advertisers to submit bids for CPM, CPC and CPA advertising on AOL, on select partner sites and on Platform-A’s third-party network, […]
A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat. VB adds that there is a ton of research out there saying the loss in […]
Roger Williams, Director of International Marketing at Right Media, was able to place a nice article in UK’s Net Imperative on online advertising exchanges entitled, “Platforms for Change“. Within the advertiser-focused article are the basics to the Right Media Exchange story including providing tools to advertisers that allow efficient targeting through an open auction. Williams […]
ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: “Getting to Know the Ad Exchanges.” Wegert highlights just four of the ad exchanges – only Google/DoubleClick, Yahoo!’s Right Media Exchange (RMX), ContextWeb’s ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX, […]
