The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the […]
Snap outpaced estimates for its quarterly earnings released Tuesday, bringing in $446 million, a 50% jump compared to last year. But the company has a long way to go before it’s in the black. Snap’s net losses in Q3 were $227 million, though that’s a $98 million improvement from Q3 2018. Snapchat’s daily active users […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which […]
Roku’s $150 million purchase of dataxu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory. The deal, announced Tuesday, gives Roku a self-serve buying platform that hooks into both its own and other OTT premium video supply, as well as display and cross-platform media. That positions Roku to operate […]
OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying capabilities, the company said in a press release. Roku has 30.5 million active accounts on its platform and a growing programmatic advertising […]
Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users […]
Consolidation is the name of the game in the demand-side platform (DSP) industry. Google, Amazon and The Trade Desk have grown relentlessly. And DSP rivals such as Zeta Global, Adobe and SingTel’s Amobee have hoovered up market share with acquisitions of small, unprofitable DSP businesses. But don’t count out the independent DSP category, said Ari […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream Team Nielsen now offers Amazon Prime Video audience measurement in its Subscription Video On Demand (SVOD) Content Ratings. Nielsen launched SVOD ratings about two years ago with broadcast customers that wanted credit for streaming content, including NBCUniversal, Disney and A+E Networks. But […]
Facebook is shoring up its political advertising policies in advance of the 2020 US presidential election, which, god help us all, looms large on the horizon. In a press call on Monday, Mark Zuckerberg laid out the steps Facebook has taken and will take to try and make sure that 2020 isn’t 2016 all over […]
