At New York City’s Time Warner Center last Thursday, Collective sponsored its 2nd annual “Display Advertising Uncensored” event, which brought together a broad cross-section of display advertising players to discuss the growing momentum (and confusion!) in the display ad space. The panel was moderated by Randy Cohen of Advertiser Perceptions and included Lexi Reese of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]
Audience management company, Demdex, announced that it has raised $6 million in Series A financing in a round led by Shasta Ventures and also inclusive of existing investors First Round Capital and Genacast Ventures. Read the release. CEO Randy Nicolau discussed the new financing and the company’s plans. AdExchanger.com: From your perspective, what is the […]
In a release last week, IPG’s Mediabrands announced that Brendan Moorcroft had been appointed CEO for Cadreon, Mediabrands online media buying platform which services Universal McCann (UM), Initiative, Mediabrands Ventures and their clients.”Read the release. Moorcroft discussed Cadreon’s development and his views on the competitive landscape. AdExchanger.com: When does Cadreon become available to all media […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Jonathan Mendez wrote a good post on his blog several months ago entitled “The True Media Value Delta”. In that post, he shared a highly profitable display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking At Ad Serving On Friday, content monitor Attributor released its most recent report on ad serving across the web. Among the data points, “Google and DoubleClick overwhelmingly dominate the market. Combined they account for more than 65% of the market share, which, compared […]
Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the […]
Targeting brand marketers looking for better insights, Undertone Networks has combined products offered by research firm Dynamic Logic, Comscore and others to create its Undertone Qualified Insights program, a “customer learning programs for marketers investing in large or ongoing campaigns.” Read the release. Alan Schanzer, Chief Strategy Officer of Undertone Networks, discussed the program and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eyeblaster Dwelling Eyeblaster has released a new study on dwell time – the time that a user is exposed to an ad on a web page. Among the findings, “High Dwell [Rate] triples brand-related search, increases traffIc by 69%.” Need more? Read the release. […]
