Home Exclusive Report The State of Programmatic Measurement

The State of Programmatic Measurement

By

SHARE:

Unlock the Future of Programmatic Advertising Measurement

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead.

AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a survey of over 160 brand and agency executives. This study uncovers the latest trends, challenges, and opportunities in programmatic measurement—helping industry leaders refine their approach and drive better results.

Why Download This Report?

  • Benchmark your measurement strategies against top brands and agencies.
  • Identify the key innovations and trends reshaping programmatic advertising.
  • Learn how leading advertisers are tackling cross-platform attribution and data fragmentation.
  • Gain insights from industry experts on the next wave of measurement advancements.

Stay ahead in programmatic measurement. Download the full report now and future-proof your measurement strategies.

 

SEE THE INSIGHTS

Download the State of Programmatic Measurement

Must Read

Marketers

The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

B2B symbols in magnifying glass, B2B Marketing, Business to business, e-commerce, Business Company Commerce Technology digital Marketing, business action plan Strategy, internet online marketing.
Artificial Intelligence

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

Marketers

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Measurement

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

Marketers

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.
AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Popular

  1. Marketers

    The Rise Of Principal Media And The End Of The Agencies As We Knew Them

    Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

  2. AdExplainer

    What Does A Beta Test Of A Sell-Side Agent Look Like?

    Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the auction on behalf of the publisher.  

  3. A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
    Measurement

    Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

    Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

  4. AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    Will The Trade Desk Right-Size Its Margins?

    Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.

  5. Daily News Roundup

    The Memo Heard Round The World; The Limits Of Unlimited ChatGPT

    Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.