:

The State of B2B Advertising

By AdExchanger Content Studio

Friday, September 5th, 2025 – 1:44 pm

SHARE:

The State of B2B Advertising

Big Shifts. Bigger Opportunities.

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI.

In this exclusive research report, AdExchanger and Multiview uncover how 200 senior brand and agency executives view today’s top challenges, the strategies delivering the most impact, and what forces will shape the future of B2B advertising.

Why Download This Report:

Advertisers’ top concerns and priorities in B2B marketing
How budgets are being allocated across channels
Strategies and tactics delivering the strongest ROI
Creative and messaging priorities shaping campaigns
Forward-looking perspectives on where the industry is headed

Who Should Read This Report:
B2B marketers, agency leaders, media strategists, and anyone navigating the fast-changing world of business-to-business advertising.

Download Now
Get the full report and access the insights that will shape your B2B advertising strategy in 2025 and beyond.

SEE THE INSIGHTS

The State of B2B Advertising

Next In Content Studio

Broken Trust, Blurred Lines: Who Owns the Future of Advertising?

Must Read

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google antitrust trial

Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Lance Armstrong

Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab

BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Google antitrust

Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.