Home Exclusive Report The State of B2B Advertising
Content Studio

The State of B2B Advertising

By AdExchanger Content Studio

SHARE:
The State of B2B Advertising | Survey of Brands & Agencies

The State of B2B Advertising

Big Shifts. Bigger Opportunities.

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI.

In this exclusive research report, AdExchanger and Multiview uncover how 200 senior brand and agency executives view today’s top challenges, the strategies delivering the most impact, and what forces will shape the future of B2B advertising.

Why Download This Report:

  • Advertisers’ top concerns and priorities in B2B marketing

  • How budgets are being allocated across channels

  • Strategies and tactics delivering the strongest ROI

  • Creative and messaging priorities shaping campaigns

  • Forward-looking perspectives on where the industry is headed

Who Should Read This Report:
B2B marketers, agency leaders, media strategists, and anyone navigating the fast-changing world of business-to-business advertising.

Download Now
Get the full report and access the insights that will shape your B2B advertising strategy in 2025 and beyond.

SEE THE INSIGHTS

The State of B2B Advertising

Tagged in:

Must Read

Measurement

The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’

The IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under one banner.

John Gentry, CEO, OpenX
in remembrance

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Publishers

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Meta logo seen on smartphone and AI letters on the background. Concept for Meta Facebook Artificial Intelligence. Stafford, UK, May 2, 2023
Meta earnings

Meta Bets That Its Ad Machine Can Fund Its AI Dreams

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Comic: Header Bidding Rapper (Wrapper!)
Publishers

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Guess Its AdsGPT Now?

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

Popular

  1. Albert Thompson, Managing Director, Digital at Walton Isaacson
    CTV Roundup

    TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?

    Now that the video ecosystem is converging, buying workflows need to match how consumers actually watch content, says Walton Isaacson’s Albert Thompson.

  2. Monica Shukla, VP Biddable COE, Mile Marker
    OPINION: Data-Driven Thinking

    What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

    The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.

  3. Publishers

    Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

    The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

  4. AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    The Prebid Episode

    Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

  5. AI

    What’s Next For ChatGPT Ads: The Facts And The Theories

    Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?