By John Ebbert
At last month’s Industry Preview 2014 conference, IPG Mediabrands Global CEO Matt Seiler joined Deloitte Digital principle Mark Singer for a discussion about “The Unfolding Strategy and Services Sector.” The panel was moderated by Zach Rodgers, AdExchanger’s managing editor.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
America’s biggest department stores are changing, and changing fast.
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business.
From 2015’s ad tech gold rush to today’s cautious comeback, telcos are once again testing whether they can turn subscriber data into ad dollars – this time with privacy as the selling point.
