Data Privacy

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.

Court is back in session. And the fate of  the open internet is in the balance.

Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

For too long, marketers have been stuck in a false dilemma: Do you want reach, or do you want relevance? Mass exposure, or accurate targeting?

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity’s ad business garners criticism.

Judge Mehta defends his light touch in addressing Google’s search monopoly; the de minimis exemption for imports is over, and it could ding Q4 ad spend; and a whistleblower says Meta ignored WhatsApp’s privacy lapses.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.

We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.

A recently proposed Senate bill seeks to determine fair use cases for LLMs training on personal data and copyrighted material, along with the penalties for misuse.