Data Privacy

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR, […]

Compliance tools are coming out of the woodwork with less than a month to go until the California Consumer Privacy Act (CCPA) goes into effect on Jan. 1. The latest is a consent management platform from LiveRamp released on Wednesday, which the data onboarding company built using technology it acquired from Europe-based CMP Faktor in […]

Self-reg is revving up in the lead-up to the CCPA effective date on Jan. 1. The Digital Advertising Alliance (DAA) said Monday that it’s finalizing mechanisms that would allow consumers to opt out of the sale of their personal information as required by the California Consumer Privacy Act (CCPA). The tools aren’t available to use […]

Regulation and an increased demand for user privacy has slowed the flood of money into programmatic advertising globally. Sixty-nine percent of all dollars spent on digital advertising will be transacted programmatically by 2020, up from 65% in 2019, Zenith predicts. And programmatic spend will surpass $100 billion globally for the first time this year. But […]

Google will allow sites and apps to disable personalized ad serving across its ad products to help partners comply with the California Consumer Privacy Act (CCPA). The CCPA goes into effect in less than six weeks. Here’s how it works: Advertisers and publishers will be able to restrict how data is processed through Google Ads, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends […]

The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding. The Interactive Advertising Bureau sought public comments for a draft of the compliance framework over a two-week period from […]

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major […]

Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its act together (literally). In a blog post on Monday, Microsoft decried the fact that there’s been no serious movement to draft bipartisan federal privacy legislation. […]