“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant. As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’ve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Eadie, vice president and general manager at Adobe Advertising Cloud. As the dust from Facebook’s Cambridge Analytica data breach settles, consumers and legislators alike are asking tough questions around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. The recent uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer at Kiip. Despite the industry’s best efforts, the cost of ad fraud remains a $6.5 billion concern. Trust, in the world of digital advertising, is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Shedletsky, founder and CEO at Vertical Mass. Many consumers clamor to get their hands on the most sought-after brands – lining up for days for Apple’s new iPhone, spending […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katrin Ribant, co-founder and chief solutions officer at Datorama. Doomsday – also known as May 25, when the General Data Protection Regulation (GDPR) went into effect – has come and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Markel, director of digital activation at Hearts & Science. Against the backdrop of data privacy, marketers are being forced to weigh their options for how media should be run […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As a general waging battles in ancient China, the philosopher and writer Sun Tzu would never had come across the terms “marketing” or “advertising,” yet […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. The LiveRamp acquisition by Acxiom, which closed four years ago on July 1, 2014, has been one of the most successful acquisitions in the last […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of insights and analytics at Verve. Advertising is being held more accountable for the actions it drives. That’s good news, but even so, there are limits. While […]
