“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine it’s 2016, and a marketer is programmatically targeting EU consumers with behavioral data and buying those impressions on a second-price auction. When […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The General Data Protection Regulation (GDPR) is going into force in late May and could either devastate the programmatic ecosystem in Europe, along with the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bradley Timmers, director of product management at Integral Ad Science. The last four years have seen digital advertising adopt viewability as a primary measure of media quality, with numerous agencies, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Brixius, vice president at 84.51° Data and analytics are often used in dubious ways for dubious ends. Bob Hoffman and others have written about their frustrations of an industry that needs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Metadata is necessary to wield identity with the same accuracy as the triopoly – Facebook, Google and Amazon. The triopoly has great metadata […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. If you are going to start a new company or grow an existing one in the marketing technology world, you need to first place a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Dille, vice president of media at Chemistry. Nature tends to favor the large – except when it doesn’t. Take the African elephant, the largest land-based animal on the planet, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Judy Shapiro, founder and CEO at engageSimply. I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad tech became […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. In the past, if you mentioned personally identifiable information (PII) to someone in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, founder and chief strategy officer of Signal. CEOs know that the most valuable customers are those they already have. Unfortunately, most marketing campaigns are still oriented toward acquiring new customers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, vice president of supply at TripleLift. Despite efforts to evolve private marketplaces, investment in automated guaranteed and recent developments around non-standard formats being transacted programmatically, the indirect channel […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Stop me if you’ve heard this one: Guy tells his doctor that his brother thinks he’s a chicken. The doctor says, “Why don’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Smith, chief revenue officer at Arrivalist. Today, brands mainly use mobile location data to measure media effectiveness by aligning analysis with a specific campaign flight. They’ll look at start […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. Media agencies are used to talking to clients about the strength of their publisher relationships. In fact, I think agencies used to brag about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems will disappear. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. Programmatic has come a long way. The constant refrain heard at industry events over the last year is that all media will be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Eccles, director of product management at Pandora. On Jan. 18, the Media Rating Council released a new standard for Digital Audio Measurement, and if your business is even remotely […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. Sometimes we need to say we got it wrong and we’ll do better. That time has come for the retail industry’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. As the Eagles and Patriots compete for the Vince Lombardi Trophy this weekend, a slew of advertisers will be fighting for customers’ […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt O’Grady, CEO at Nielsen Catalina Solutions. Attention. Human-viewable. Audience. Fraud-free. Sales. Over the past year, media companies and data providers have worked together to offer secondary media guarantees based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Old models die hard. For more than a decade, attribution meant crediting the last click. But in an increasingly personalized and multichannel world, last-click has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. Let’s start with a disclaimer: I’m no expert in GDPR (General Data Protection Regulation). If I were, I’d be billing by the hour for my […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guillaume Marcerou, global privacy director at Criteo. When General Data Protection Regulation (GDPR) goes into effect on May 25, it will unify the various data privacy laws that exist across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, vice president of programmatic at GumGum. Correction: This column has been updated to more accurately characterize Chrome’s ad-blocking enforcement. Per Google, a single noncompliant ad format or creative […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. For years, programmatic was considered the efficient channel for media buying. And it is, depending on how you define “efficient.” I would […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Camargo, vice president of paid media at PMX Agency. As marketers, we are constantly prompted to consider the question, “How do people intuitively engage with media?” We are, after […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. This point-counterpoint between Adam and Emily Del Greco was written in response to the question: What is the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Del Greco, founder at Del Greco Solutions. This point-counterpoint between Emily and Adam Heimlich was written in response to the question: What is the future of the open exchange? […]
