CTV

Magnite’s revenue grew 69% YoY to $82 million in Q4 2020. Not including its merger with Telaria, revenue grew 20% YoY. The company will nearly double in size once the acquisition of SpotX closes in Q2. In Q4 2020, SpotX had $71.6 million in revenue. Here are the seven highlights you need to know from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that […]

Global media and marketing services company ENGINE is diving even deeper into technology. The company expanded its cookieless offering on Wednesday with Device Graph+, which adds more CTV solutions to its existing planning and buying capabilities across mobile, display and online video. “We’re trying to solve for where the market is headed,” Michael Zacharski, CEO […]

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for […]

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the […]

“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on […]

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81% […]