Marketers are moving their ad investments to streaming. But the majority of time spent with ads continues to happen on linear. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. And with spending happening across a fragmented environment, he shares how Nielsen is simplifying that complexity for buyers and programmers.
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.
Almost everything in AI feels big. But are you looking at the next Gangnam Style or the birth of a new industry? Here’s how to assess whether an AI vendor is likely to matter in two years.
