Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming experience.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.
Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.
