Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014.
Comic: Winter Storm Adzilla
By Nate Neal
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With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
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Marriott Takes The Leap Into Retail Media With New Media Network
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
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Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
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How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?
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Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
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OPINION: On TV & VideoLive Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic
Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?