Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
Must Read
Popular
-
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
-
Wall Street Turned Against Ad Tech – But May Learn To Love It Again
What can pureplay ad tech companies do to clean up their rep on the Street?
-
Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.
-
OPINION: Data-Driven Thinking
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
-
How Bayer Wrote Its Prescription For Programmatic
Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media.