Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
Tatari CEO Philip Inghelbrecht explains how AI doubled revenue without adding staff, why direct deals beat programmatic, and why publishers must focus on data.
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Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
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OPINION: Data-Driven Thinking
Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the breakthrough marketing always needed?
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Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.
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DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.