A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Quality Traffic
By Nate Neal
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Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Paramount’s Upfront Pitch Is About Three Things
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
Hard Truths For Retail Media At The IAB Connected Commerce Summit
The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.
Meta Is Launching An Easy Button For CAPI
Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.
TelevisaUnivision Joins The Streaming Self-Service Bandwagon
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.
For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate
Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.
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Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.
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Paramount’s Upfront Pitch Is About Three Things
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
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Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First
One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.
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Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
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For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate
Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.