A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Quality Traffic
By Nate Neal
SHARE:
Must Read
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast.
How AudienceMix Is Mixing Up The Data Sales Business
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
Popular
-
Netflix Plans To Acquire Warner Bros. For $83 Billion
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business.
-
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
-
PODCAST: AdExchanger TalksFrom Hype To Hyperscale In AI
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
-
Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
-
New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive
Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.