A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Happy Presidents Day! This classic AdExchanger comic was originally published on May 19, 2017.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Happy Presidents Day! This classic AdExchanger comic was originally published on May 19, 2017.
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.
Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.