A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Media Planner Barbie
By Kevvo
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Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
Amazon Ads Is All In On Simplicity
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
EssilorLuxottica Leans Into AI To Avoid Ad Waste
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.
For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
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What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends
Is it just me, or do third-quarter earnings always seem especially strange?
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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
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Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
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Why CTV Belongs At The Center Of Every Omnichannel Strategy
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night.
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PODCAST: The Big StoryYearning For Earnings
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.