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Comic: It’s Time

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

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CTV

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Comic: Shopper Marketing Data
Commerce

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

Programmatic

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Commerce

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Comic: AI-TA?
earnings

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Popular

  1. Comic: Shopper Marketing Data
    Commerce

    Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

    Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

  2. Programmatic

    This Election Season, Buyers Can Curate Deals Based On Voter Values

    OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

  3. Data Privacy Roundup

    How Agentic AI Can Break In The Real World

    As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.

  4. Lynne d Johnson, Chief Marketer Network
    OPINION: The Sell Sider

    Publishers Don’t Need A Reset Button. They Need Stability.

    Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

  5. Close-up of a figure in a blue shirt, likely a man, with his hands on a laptop keyboard
    Marketers

    Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

    During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.