A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Interception
By Nate Neal
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Criteo Says It's Bullish On The Future, But The Market’s All Bears
Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.
Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness
What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.
OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.
AI Made A Record Play During Super Bowl LIX
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.
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OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
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IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.
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How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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OPINION: On TV & VideoCleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud
When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.