A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: “Hope This Works.”
By Nate Neal
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PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
CES 2026: What’s Real – And What’s BS – When It Comes To AI
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.
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A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
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A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse
A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton.
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Netflix Doubled Its Ad Revenue Last Year – And Expects To Do The Same In 2026
Netflix beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. Of that, $1.5 billion came from advertising.
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Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
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You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now
YouTube is finally delivering on the promise of shoppable CTV ads. Starting Thursday, they’ll roll out to all of Google’s Performance Max and Demand Gen campaigns, YouTube confirmed to AdExchanger.