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CTV

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Marketers

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Publishers

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

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Toronto Canada pride parade includes a crowd waving pride flags
Marketers

Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

CTV roundup

How AI Can Enhance Content Without Generating It

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Marketers

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.

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  1. CTV

    Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

    With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

  2. Margarita Savytska, Marketing Executive, Sojourn Solutions
    OPINION: Data-Driven Thinking

    AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years

    The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.

  3. Rotem Shaul, CEO, Primis
    OPINION: The Sell Sider

    Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

    The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from. 

  4. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

    Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.

  5. Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, and Founder & CEO of AJL Advisory
    OPINION: Data-Driven Thinking

    Cannes 2026: The Humans Strike Back

    In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.