Home Comic Comic: “But how do you frequency cap them?”
Comic

Comic: “But how do you frequency cap them?”

By

SHARE:

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

But how do you frequency cap them?

Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Commerce

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads
Platforms

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Comic: Shopper Marketing Data
Commerce

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Publishers

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

Platforms

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google antitrust trial

Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

Popular

  1. Comic: Shopper Marketing Data
    Commerce

    Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

    Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

  2. Chris Paquette, CEO & founder, DeepIntent
    private equity

    Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners

    Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ads.

  3. Paul Bannister, Chief Strategy Officer, Raptive
    OPINION: The Sell Sider

    Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication

    Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

  4. CTV

    CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them

    CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.

  5. Woman doctor in white uniform with stethoscope holding little red angry emoticon and clipboard. Emotional intelligence, balance emotion control, mental health assessment, bipolar disorder concept
    Data Privacy Roundup

    The Record CCPA Fine Against Healthline Should Be A Wake-Up Call For Publishers

    Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.