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Marketers

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.
AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

AdExplainer

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

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CTV

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

CTV Roundup

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Commerce

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Popular

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    CTV

    Are CAPIs The Next Phase Of Performance TV?

    Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.

  2. FTC Commissioner Mark Meador (L) and privacy attorney Alan Chapell
    Data Privacy Roundup

    Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation

    FTC Commissioner Mark Meador struck a playful note at Marketecture Live with “Private Eyes” by Hall & Oates as his walk‑on music — before diving into the far less playful realities of cookie opt‑outs and self‑regulation.

  3. Mike Finnerty, president, US, Mutinex
    Measurement

    MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business

    Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.

  4. Sara Sinclair, PhD, VP of Ad Platforms, TVIQ
    OPINION: On TV & Video

    Why ads.txt Needs To Evolve For Connected TV

    Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

  5. AdExplainer

    Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

    Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.