A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Court is back in session. And the fate of the open internet is in the balance.
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.