A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
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Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe
Roqad is buying Zeotap’s third-party data biz to boost its identity resolution capabilities, but also for access to key integrations with major ad platforms.
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Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences
Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.
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OPINION: Data-Driven Thinking
The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
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Breaking Up Google is Hard To Do; Eyes On Epsilon
Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.