A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.
Tatari CEO Philip Inghelbrecht explains how AI doubled revenue without adding staff, why direct deals beat programmatic, and why publishers must focus on data.
Court is back in session. And the fate of the open internet is in the balance.
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the breakthrough marketing always needed?
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.