A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot.