A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

More AdExchanger:
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.
2026 is going to be a big year for NBCUniversal. Not only will it play host to the 2026 Winter Olympic Games in Milan, it’s also going to broadcast the Super Bowl, the NBA Playoffs, the regular MLB season on NBC and the FIFA World Cup on Telemundo.
The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.