A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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By Nate Neal
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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
HUMAN Raises $50 Million To Build A Deterministic ID For Attribution
HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.
Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
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Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
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Programmatic Advertising’s Final Frontier Is Linear TV
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved.
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HUMAN Raises $50 Million To Build A Deterministic ID For Attribution
HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.
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Video And Generative AI Is Meta’s Favorite Combo
Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.