Disney Uses Self-Service To Attract New Buyers – With A Focus On Local
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.
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Programmatic
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Comscore’s Proximic Adds New Political Segments To The Trade Desk
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.
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Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
By the middle of this year, MFA sites were gobbling up 30% of ad auctions, and this “gradual boil” now has the entire industry in a state of emergency, says Chris Kane, president and founder of Jounce Media.
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Infillion Confirms That It’s Buying MediaMath’s Assets
Infillion’s $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court.
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Magnite Brings In More Retail Data – But Only For Agencies Using ClearLine (For Now)
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.
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Programmatic Ads: Coming Soon To A Theater Near You
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year.