In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more than 350 applications from companies within and outside the United States for TAG registration to get verified as a trusted partner. As of this time last year, the registration count was only about 100 mostly […]
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings call after earnings call in the past week, consumer packaged goods (CPG) companies sent a clear message to the ad industry: The belt is tightening. On Thursday, Procter & Gamble CEO Jon Moeller told investors […]
Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrapped […]
Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that works primarily with retailers and media companies. Terms of the deal were not disclosed. Boomtrain previously raised almost $15 million, and headcount was down 8% in the first six months of 2017, according to LinkedIn […]
Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital media dollars to lifetime value (LTV) metrics. While most brands still make online ad buys based on cookies and bidstream data evaluated in milliseconds, publishers are starting to accommodate forward-thinking advertisers. For instance, Angie’s List […]
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of big companies like IBM and Comcast, as well as smaller startups like […]
DoubleVerify is looking for a home. AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment firm Pacific Crest Securities. Final bids were due Tuesday, and sources tell AdExchanger the deal price could be somewhere in the $350 million range – a lofty bid, though considerably less than the reported […]
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing first-party data, shopper marketing budgets – traditionally spent on last-leg marketing efforts like high-performing shelf space, in-store signage, coupon circulars and co-marketing (“Find us at your nearest…”) – are moving online. “Merchants are talking to me […]
The drumbeat of blockchain industry news continues this week with the launch of AdLedger Consortium, a blockchain-enabled online advertising group backed by MadHive, a blockchain ad tech startup, IBM, Integral Ad Science and Tegna’s OTT ad subsidiary Premion. As with other initiatives, like Comcast’s fledgling Blockchain Insights Platform, the AdLedger Consortium is still in the […]
Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced […]
